The One Clear Voice

Understanding your target market is pretty important. Doesn't make a difference whether you're selling a product or implementing public policy. That's why those who make decisions need to get that in just a few short years the largest demographic in this country will be millenials. That's right, baby boomers will be in second place by 2010. And millenials, which include the former gen x and gen y are looking for places to live first before they look for a job. Quite a change from a generation ago. That means we better have great places for them to live and why its important that local, state and federal officials begin targeting policies and programs to attract this group. And there's one group in Michigan fighting for policy makers to get it right... the Michigan Municipal League. The folks at this non-profit association, which represents communities across the state, is focused on spreading the word that investing in communities is at the heart of any economic development startegy, whether it be at the state or national level. From advocacy in the halls of state, federal or judicial power to new programs such as its Community Design and Education Center, the League is leading the way.